Tools & Resources
There are a number of useful tools available to marketers and brand managers interested in digital and social media. This is an evolving collection and we plan to add to this as we go. Please let us know if there are others that you like and that you think belong here.
Forrester’s Social Technographics Profiler
Anyone familiar with the groundbreaking work of Forresters’ Josh Bernoff and Charlene Li will immediately recognise this handy means of seeing where your brand’s core audience are at in terms of their social computing behaviours. According to Forrester’s website, Forrester’s Social Technographics® classifies consumers into six overlapping levels of participation.
Gary Hayes’ extraordinary social media counter
Now this is spectacular! Check this real time (or thereabouts) calculator of social media activity is truly awesome. Click the various media dn timeframe tabs on the chart to see what is happening in various sectors and over differing timeframes.
Contact us to how we might assist you in the socialisation of the your brand.
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