Executive Briefings
Love it or hate it – social media is not going away. In fact, 85 percent of social media users believe a company should interact with its consumers via social media. Yet many senior executives still consider social media to be over-hyped, and social networks to be the domain of Gen Y. As a result many avoid the topic for fear of showing a lack of understanding.
A working understanding of what social media is, the tangible opportunities that it provides for brands to inform and engage with their consumers, and the unusual risks that it presents is now becoming imperative for senior management.
Affiniti Digital provides a range of top-line briefings and workshop specifically tailored to CEOs, general managers, customer service and marketing/communications executives. Provided in an informal, question-friendly forum without the hype, these briefings are designed to provide executives with a practical, commercial, non-technical understanding of social media.
Individuals leave with the ability to discuss this increasingly important area with their peers, subordinates and external agencies; and the ability to confidently participate in broad planning.
Contact us out more about our training and find out how we can tailor a briefing for your company.
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