Customer Engagement Programs
A recent report by Cone Research in the U.S found that 93 percent of social media users believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media.
As social media becomes an increasingly common part of everyday life, this expectation can only become more widespread. Engagement programs share a common goal of establishing and nurturing ongoing relationships with customers and those who have an influential effect on them.
This requires a gradual shift away from an exclusive mentality which assumes that the consumer is a silent and passive recipient of brand wisdom. Over time, we help brands to adopt an inclusive mindset that acknowledges that the customer can answer back and more importantly that those answers have value.
Engagement can take the form of intercepting and responding to the comments of consumers who refer to your brand within the social media environment. It frequently involves the creation of website features such as blogs, ratings and comments.
Engagement also includes outreach programs designed to establish mutually respectful connections between a brand and those specialist writers (bloggers) who over a relevant niche and have developed strong and dedicated online readerships.
Contact us out more about how we can help you initiate and manage the way in which you engage with your customers via social media.
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