The lonely life of the Digital Transitional executive

loneliness-and-the-executive-digital-transitional

They say it’s tough at the top. For a particular group of executives – the executive digital transitional – the rapidly evolving digital landscape is making life especially isolating and increasingly uncertain. As the noise around digital transformation increases, the corporate digital fluency of CEOs, senior executives and even board members is coming under greater …

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What is an executive digital transitional?

defining-the-executive-digital-transitional

Caught on the cusp of the industrial and digital economies, the executive digital transitional is a unique executive group of a type not seen since the industrial revolution. The notion of the digital transitional has been a part of the customer landscape since the early 2000’s but the term typically describes consumers and is used …

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Cambridge Analytica & Facebook expose our naivety

cambridge-analytica-affiniti-digital

As each day passes, the Cambridge Analytica data “incident” shows us as much about ourselves as it does about Facebook. While the media focus has been largely upon the relationship between Facebook and Cambridge Analytica, it has exposed something far more telling – about the relationship we think we have with our preferred platforms and …

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What is digital? A practical guide to the digital landscape

what-is-digital

What is digital? Explaining digital as a concept can be difficult – especially since there is an entire sector seemingly dedicated to making it seem exceptionally complex. Also, the definition of digital is often kept intentionally woolly by those that benefit from the ensuing ambiguity. However, it is well worth taking the time to understand …

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