We provide customer-driven digital advice, digital strategy development, health checks and content development for senior executives.
Drawing on more than 25 years in media, marketing and management – with 18 years of that in the digital arena, we translate digital concepts into solid, logical digital strategy that spans your operation and makes good business sense. Our background means that we understand the particular pressures placed on senior executives.
We help you understand the concepts and factors that will influence your business now and into the future and help you shape your business to take full advantage of digital trends and innovation. We are not a marketing agency, and remain supplier and vendor agnostic to ensure that we provide advice and strategy that is truly impartial. We provide a suite of services that start with confidential digital executive coaching, digital strategy development, digital health checks, and the development of innovative content strategy and production.
We conduct tailored, discrete, one-on-one and small-group coaching programs for CEOs and senior executives. Our sessions are tuned to the specific interests of each group and individual. We explain digital technology and trends in business terms and plain English, remove the mystique, and help you build your digital knowledge and confidence in a safe, confidential environment. We equip you with the knowledge you need to ask the right questions, and the insights you need to position your company for the future.
We work with you, your digital staff and key stakeholders to create a constructive health check of your company’s digital activities.
Our checks provide an impartial snapshot of where your key digital activities stand – and where they could go. Ranging from customer acquisition and retention, to internal systems and service/product delivery, we identify areas of current best practice, opportunities for further development, and new opportunities for growth.
We create a bridge between marketing, technology and digital teams to ease the implementation of marketing, CMS and CRM systems. We help translate marketing requirements into technical speak, explain technical constraints in marketing terms, and protect the customer experience remains paramount when compromise is required.
We bring more than 20 year’s experience - along with our successes and our previous mistakes – to the review of the online experience you provide to your customers. Our user experience reviews consider content popularity, structure and the way that users engage with and move through your site and provide insights and recommendations for improved experiences and better commercial outcomes.
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