From the category archives:

Social Media Trends

Social media brand monitoring – why traditional marketers aren’t listening

September 23, 2010
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Conventional marketers are typically not good listeners. So its no surprise that real-time social media brand monitoring is an extremely confronting concept to some Australian brands. It challenges what was, until the advent of social media, a predictable,closed loop process. It used to be simple – marketers had relatively tight control of the process and [...]

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Social media brand monitoring – more than social voyeurism?

July 13, 2010
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Read anything written about social media brand monitoring and you will swiftly arrive at the advice that every brand should be listening to the social dialogue surrounding their brand. But the question of why is sometimes neglected. There are a few reasons for this. One is an assumption that clients can figure out the implicit [...]

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Social Media Monitoring – Six Key Considerations for DIY

June 17, 2010
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Consumers calling into the social wilderness increasingly expect the brands that they interact with to answer back. More and more, our brand tracking uncovers evidence of growing frustration and a new kind of social consumer expectation. We see tweets asking if major furniture retailers are listening, blog posts questioning the relevance of finance companies that [...]

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