June 17, 2010
Consumers calling into the social wilderness increasingly expect the brands that they interact with to answer back. More and more, our brand tracking uncovers evidence of growing frustration and a new kind of social consumer expectation. We see tweets asking if major furniture retailers are listening, blog posts questioning the relevance of finance companies that [...]
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March 18, 2010
Chicken Little seems to be scripting the pitches for a growing number of companies in the social brand monitoring space. This morning I was reading a recent article in a leading business magazine about the perils of this supposedly brave new world of social media. Whilst the main article was interesting in itself, what grabbed [...]
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