From the category archives:

Consumer Engagement

Why social media outsourcing works

April 18, 2010
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You are undoubtedly the best person to engage with customers on behalf of your brand. But that’s not really the question. I recently read a post by Matt Rhodes of Fresh Networks. Like Affiniti Digital, Fresh Networks are in the business of helping clients take their brands responsibly into the social environment. In a social [...]

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Selling social media by fear

March 18, 2010
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Chicken Little seems to be scripting the pitches for a growing number of companies in the social brand monitoring space. This morning I was reading a recent article in a leading business magazine about the perils of this supposedly brave new world of social media. Whilst the main article was interesting in itself, what grabbed [...]

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How social media & traditional journalism can really ruin your day

February 13, 2010
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Brands and marketers who continue to treat information generated by online sources as isolated and inconsequential do so at their peril. Yesterday I was talking with a marketing acquaintance. He didn’t consider social media to be particularly topical. In fact his exact words were “oh yeah – social media, blogging, twittering…its all cr@p…I don’t have [...]

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