Why social media outsourcing works

April 18, 2010
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You are undoubtedly the best person to engage with customers on behalf of your brand. But that’s not really the question. I recently read a post by Matt Rhodes of Fresh Networks. Like Affiniti Digital, Fresh Networks are in the business of helping clients take their brands responsibly into the social environment. In a social [...]

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Handy Social Media Tools

March 25, 2010
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OK, so you never quite got around to checking out Forrester Research’s Groundswell calculator after you finished the book,right? Not sure what Gary Hayes social media calculator does – or why you should care? Here’s your chance to find out! As part of an ongoing quest to find and provide our social engagement and social [...]

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Selling social media by fear

March 18, 2010
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Chicken Little seems to be scripting the pitches for a growing number of companies in the social brand monitoring space. This morning I was reading a recent article in a leading business magazine about the perils of this supposedly brave new world of social media. Whilst the main article was interesting in itself, what grabbed [...]

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